Service design & user experience

Elizabeth Gusnoski

Making complex services work better for people

About

I’m a service designer with more than 18 years of experience in user research, information architecture and digital strategy, with roots in front-end development. I help public-serving organizations make their digital services function better for the people who rely on them.

I love working as an extension of internal teams: building capacity, guiding and advising, or jumping in to put solutions in place directly.

I’m based in Victoria, BC, and collaborate remotely across Canada.

I love grappling with tricky problems to make digital services more effective, usable and inclusive.

Areas of expertise

Research & strategy

Field research, interviews, surveys and usability testing that challenge assumptions and give teams a shared, evidence-based direction.

Service design

Journey maps, service blueprints, process flows and prototypes, co-designed with the people who use and deliver the service.

Information architecture & content

Bringing structure, order and clarity to websites, intranets and services through information architecture, metadata and content design.

Implementation & measurement

Bridging the gap between vision and delivery: implementing analytics, designing dashboards, and helping teams interpret and act on what the numbers show.

Selected work

Digital court services

Justice Digital, Government of Alberta · 2023–present

Service design for digital services at the Court of King’s Bench, working in cross-functional Agile teams. Projects include the Surrogate Digital Service and Digital Court Orders.

Client journey mapping

Women Building Futures · 2020–2023

Research into whether the application process was deterring applicants, followed by current- and future-state client journey maps, a roadmap and a change management plan to rebuild a client experience strained by pandemic-era changes.

Website redesign & intranet

Alberta Innovates · 2019–2023

Service designer and project architect for the albertainnovates.ca redesign, launched in 2023 with consistent program presentation and clear intake deadlines. Earlier, I led discovery and design of WeConnect, an organization-wide intranet.

Website discovery & design

Alberta Medical Association · 2022–2023

Turning a tangle of scattered sites and applications into a single site for more than 14,000 physician members, with dashboards tailored by role and accessible from anywhere on the site.

Standards repository & document control

ATCO Pipelines · 2017–2018

A single repository for more than 3,000 documents, with document-control processes that work across business units, thoughtful automation where it helps most, and an interface that surfaces what matters to each person’s role.

From departments to topics

Strathcona County · 2016–2017

Restructuring the County website around the topics residents look for, not internal departments. Co-design workshops brought departments on board, and performance improved measurably after launch.

Clients

I’m proud to have worked with many public and private sector organizations, including:

  • Government of Alberta (Justice Digital)
  • Alberta Innovates
  • Alberta Medical Association
  • Alberta Motor Association
  • APEGA
  • ATCO
  • Athabasca University
  • Covenant Health
  • Edmonton Public Schools
  • EPCOR
  • InnoTech Alberta
  • Reimagine Architects
  • Strathcona County
  • University of Alberta
  • Women Building Futures